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People tend to put little importance on the sense of smell, compared to most other mammals in the animal kingdom. But the sense of smell can unlock wonders and memories of the past. Smells tend to invoke emotions; this is particularly why cologne and perfume commercials tends to be an intimate affair. A great example of this is the Calvin Klein Obsession for Men cologne commercials of the 90’s, they featured a man and woman in close quarters getting quite intimate. This invokes feelings of desire of this smell, something you cannot smell through a television, yet you need to have it. And face it everyone likes to and wants to smell good, and many people go through various amounts of perfumes and colognes just to find the right ones that suit them for any number of occasions or season. This is why the fragrance industry is such big business, in fact a multi billion dollar business, with an estimated $13 billion dollars spent in the United States for perfumes, colognes, and other scented accessories in 2011. Fragrances are designed to set the mood, and release the emotions, whether it is romantically or maybe it is to produce a peaceful and soothing effect.

When you want to summon those primal emotions what fragrance would you turn to? Viktor and Rolf have a great perfume that does just that called Flowerbomb perfume. Introduced in 2005 as collaboration between Viktor and Rolf and L’Oreal, it was Viktor and Rolf’s first foray into the fragrance business, and has continues to be a great success for the pair. Viktor and Rolf is an Amsterdam based fashion company founded in 1993 by Viktor Horsting and Rolf Snoeren, and they’ve mostly dealt in clothing lines. The pair has had numerous big name partnerships, including Samsonite, H&M, Haute Couture and Swarovski. The first rendition of Flowerbomb perfume was the Eau de Parfum and was proclaimed to be a floral explosion and have the ability to makes everything more pleasant. This proclamation is the perfect marketing strategy, it lets you know from the start what to expect from Eau de Parfum, a pleasant floral smell that would invoke pleasing emotions and serenity. Eau de Parfum is very pleasant to the senses and not at all over powering, which is pretty for the Spring and Summer seasons. Many perfumes on the market can often be too over powering, even in small doses, which can lead to a bad experience and thus ruining the desired effects of such a fragrance. Eau de Parfum is like a walk through the park, with slight hints of flowers, nothing too overpowering, and quite the sweet candy smell. Eau de Parfum also leaves its playful smell behind to linger like an exploding bouquet of a floral parade. Viktor and Rolf may not have been the designer of Flowerbomb formula but they did have creative control of the bottle. For the original Eau de Parfum, Viktor and Rolf packaged it in a bottle cut like a multi-faceted diamond and according to them it was a symbolism of the dream. Like the saying goes, diamonds are a girl’s best friend, and Flowerbomb will be a girl’s new best friend.

The Second Coming Of Flowerbomb Perfume For 2007

Viktor and Rolf then release their next Flowerbomb perfume version, Eau de Toilette in 2007. Eau de Toilette has a nice combination of mainly citrus and floral smells; it’s a cloud of floral heaven. With notes of tangerine, rose, jasmine and an essence of champagne, Eau de Toilette is a great follow up to Flowerbomb Eau de Parfum. Eau de Toilette Flowerbomb has been described as maintaining that sweet almost candy-like appeal of the original Flowerbomb, while also having its own distinguishing aroma. The bottle is designed to look like a grenade, more like a glass grenade, showcasing the beautiful pink hue. It is definitely a great ploy on its namesake and should be marketed as so, it is definitely a nice floral explosion that settles down into a cloud of powdery flowers that is sure to conjure up many compliments.

In 2006, Viktor and Rolf released a limited edition version of the original Flowerbomb Eau de Parfum called Eau de Parfum Extrême, which was to be a creamier and more intense. This version of Flowerbomb perfume has a creamier smell with hints of white flowers, amber and vanilla; it is more sensual and has an oriental feel to it. And though both fragrances are packaged the same, they could not be more different. This version has a deep purple color compared to the original’s lighter pink color. The original invokes thoughts of summer, but the limited version is definitely more winter in feel. Though it is great to wear any time of the year and even in a combination with the original, it will most likely warm the soul and bring the sexy out in full force.

Leave A Lasting Impression With Flowerbomb Perfume

The sense of smell is the most underrated sense and definitely it does not get the credit it deserves. The sense of smell can invoke such great emotions and can make you relive old memories. This is why the fragrance industry rakes in such a nice profit year in and year out. Watching any fragrance commercial and it would be hard to tell what was being sold until they told you at the end, but the emotions being seen and the intimate nature of all these commercials are what sell these perfumes and colognes. It does not take much to see why today everything from dish soap to fabric softener all has some sort of fragrance, smell sells. But the worst mistake to make is having a fragrance that is too strong or overpowering. Viktor and Rolf’s Flowerbomb solves this issues, with its distinct versions there is a fragrance for every occasion. Each version of Flowerbomb perfume has its own distinct smell but all have the same goal in the end and it’s to leave you with a floating feeling and in their own words “makes everything seem more positive.” Flowerbomb has the ability bring out the sensual and sexy side of life and it is definitely going to rake in the compliments no matter which version you choose to wear.